Wednesday | October 17, 2018 | 12 pm to 1 pm
When a business owner is asked about their marketing strategy, too many think about direct mail campaigns, newspaper ads or word of mouth. All those things are a part of marketing, but they are not strategy. They are tactics. Tactics are only as effective as the strategy behind them—the WHY of marketing. This practical workshop guides the business owner through the process of building a sound marketing strategy for their business to reveal the tactics that make the most sense for their motivation, market and money.
Facilitator: Kerrilee Auger | Business Advisor MA CMC, Women’s Enterprise Centre