Link building is the practice of getting other websites to link back to yours. It’s an important SEO strategy that helps you get to the top of search engine results and in front of potential customers.

If done right, link building can be like a “popularity vote” that brings credibility to your website and your business; if done wrong, you might make the mistake of acquiring bad links that could harm your SEO or even incur a Google penalty!

There can be a lot of confusion about strategies and best practices around link building. So Women’s Enterprise Centre is hosting SEO specialist, Glynis Tao, for a free session to take you through the process of “How to Get Started with Web Link Building.”

In this webinar, Glynis will cover:

• What link building is and why it’s important
• How to build high-quality backlinks (and how to avoid toxic links)
• Ways to measure the success of your link building efforts

If you want to build on your SEO strategy, then join us for this interactive WECafé for your chance to ask questions and gain valuable tips!

April 20 | 10am to 11am PT | Free Webinar

Facilitator: Kerrilee Auger, Skills Development Manager, Women’s Enterprise Centre
Panelist: Glynis Tao, Apparel Business Consultant & SEO Specialist, Chase Your Dreams Consulting

Tuesday| May 4, 2021 | 10 am to 11:30 am

Leaders come from all walks of life, and they create businesses and communities through their actions. Every action a person takes, every conversation they have moves them ahead as a leader. In this workshop, participants will learn about their unique leadership style and learn how to improve on the strengths they already have—even if they don’t think they’re a leader! Leadership is much more than a “to-do” list; effective leadership is an art and a science and, most importantly, it can be learned. It can be improved through skills, practice and self-knowledge.

At the end of the workshop, participants will have their unique answers to these questions:

• What are the strengths and weaknesses of my communication style?
• How do I manage change, transition and transformation in my business? In my life?
• What are my core values and how do they show up when I’m leading?
• Where can I find the courage and support to develop as a leader?

Facilitator: Dawn McCooey, Entrepreneur in Residence, Women’s Enterprise Centre

Tuesday | May 11, 2021 | 10 am to 11:30 am PDT

Are you looking for new direction in your business? Are you feeling like your business is pulling you in multiple directions? Do you wonder whether you need to return to your initial business vision? Are you frustrated by wasted time and energy due to conflicting priorities? If any of these resonate with you, this workshop is for you!

In this strategic planning workshop we will help you separate valuable business strategies from the clutter using a straightforward, practical tool that will help clear your path to success.

In this workshop you will:

• Identify your strengths, weaknesses, opportunities and threats
• Learn how to use those strengths to create strategies to reach your business vision
• Create an action plan to ultimately achieve success

Facilitator: Kerrilee Auger, Skills Development Manager, Women’s Enterprise Centre

Applications are now open for the IGNITE Leadership Program for Women!

Women’s Enterprise Centre, RBC and The Forum have come together to IGNITE women leaders!

Women in mentorship, investing and advisory roles create a world of opportunities for women who follow in their footsteps, and that support is needed now more than ever.

Women form 47% of the workforce, yet make up only 5% of CEOs, less than 20% of Angel Investors and less than 20% of Board positions. And recent progress is eroding; one third of working women in Canada are considering leaving their jobs, due to increased care responsibilities during the pandemic.

We need to support women to step up, not step out – and no one does it alone.

If you’re ready to take the next step in your professional development, this program will bridge that gap to ignite and expand your network and connect you with opportunities.

We know that leadership diversity leads to innovation, economic growth and social change. Companies with more women on their boards have better financial performance. Women-owned businesses deliver more than 2x per dollar invested and 69% integrate social impact into their businesses.

If you’re advancing in your career or business, you may be familiar with WHY we need more women in leadership roles.

The IGNITE Leadership Program will show you HOW to step into the roles of Mentor, Investor, Advisor and Board Member.

Learn directly from other women who are leading the way

This program is built around the power of connections, and we have an incredible lineup of seasoned leaders who will share their expertise in each of these roles and inspire you to explore new growth opportunities.

By the end of this series, you’ll have a plan to build your own financial and social capital, accelerate your wealth and expand leadership opportunities for yourself and others.

Each session will give you the chance to:

LEARN NEW SKILLS

Acknowledge your strengths and value through interactive learning sessions that give you the confidence to step up.

GET INSPIRED

Hear the stories of women who give back—and those who have been impacted by their leadership!

IGNITE YOUR NETWORK

Forge meaningful relationships with peers during breakout sessions, plus learn where you can access opportunities for your next step.

KEY DATES

Application intake
April 12 to 25

Successful applicants
Will be notified by May 7

Program starts
May 19
All registrants will attend three virtual sessions over six weeks: May 19; June 2; June 16, 9am to 11am PDT

ELIGIBILITY & COST

Who is this for?
This program is open to Canadians who identify as women. IGNITE is designed for corporate and non-profit leaders with over ten years of experience in their field, or women entrepreneurs with over five years in business.

Program cost
Program value is $250, available for $150 thanks to our generous program sponsor RBC!

Early Bird Rate: Apply by April 18 and successful applicants can join the program for $75

Program fee is due within 72 hours of acceptance into the program to secure your spot.