When a business owner is asked about their marketing strategy, too many think about their website, ads or word of mouth.
All those things are a part of marketing, but they are not strategy. They are tactics. Tactics are only as effective as the strategy behind them—the WHY of marketing.
This practical webinar guides you through the process of building a sound marketing strategy for your business to reveal the tactics that make the most sense for your motivation, market and money.
Facilitator: Kerrilee Auger, Skills Development Manager, Women’s Enterprise Centre